Toolbox Decoded

Asian Paints' Project Sales division manages large-scale commercial and residential projects across the country. Their on-ground executives are the key link between product innovation and execution - expected to recommend the right tools for every surface, finish, and environment.

Despite being a vital link in the final paint finish, the Paint & Brush Tools category often went under the radar in Asian Paints’ Project Sales vertical. While executives were well-versed in recommending paint systems, their understanding of the appropriate tools to apply them lagged far behind. With over 700 sales professionals deployed across India, this knowledge gap had wide-reaching impact - from subpar finish outcomes to missed opportunities for upselling premium tool variants.

To bridge this gap, we developed a strategic guide that delivered easy to understand product walkthroughs that used simple navigation to quickly absorb and remember the details. Designed specifically for field reps, the guide focuses on simplifying complex information and bringing clarity to everyday tool-related FAQs.