Tools Ecosystem Mastery

This project involved creating a concise and impactful 10-minute animated explainer video for Asian Paints’ Project Sales division, focusing on their mechanical painting tools used in large-scale commercial and residential projects. The video was designed to bridge a critical knowledge gap among over 700 field sales executives across India, who were confident in recommending paint systems but less familiar with selecting the appropriate brushes, rollers, and specialty tools for different surfaces and finishes.

The video employed a visually driven approach, showcasing the tools in practical use across real-world environments to clearly demonstrate the right choices for various application scenarios. Using everyday language and a storytelling format, the content replaced technical jargon with relatable narratives that enhanced recall and understanding. The short duration respected busy sales professionals’ time constraints while delivering essential insights, and the standardized rollout ensured consistent learning across the entire sales force.

As a result, the video became a strategic training asset, empowering sales executives to confidently recommend the most suitable tools with clear reasoning, improving both customer trust and upsell opportunities. The initiative accelerated field learning curves, increased premium tool sales, and elevated the perception of the tools category from an afterthought to a key driver of project success and sales effectiveness.