MINT Ice Creams
Developing a fun-filled
Ice Cream brand
Ice Cream brand
Overview
The brand development and social media ad strategy for MINT Ice Creams is rooted in celebrating authenticity, freshness, and a genuine connection to nature—brought to life through the tagline “Made in Nature’s Treasure.” This tagline serves both as a mnemonic for the brand name and a powerful promise to customers about the quality of ingredients and care in every product.
Brand Identity & Visual Language: MINT Ice Creams’ branding is clean, approachable, and vibrant. The logo employs an easy-to-read, friendly typeface with a soft color palette that emphasizes purity and freshness. Visual elements across social media and retail touchpoints are carefully curated to communicate the natural origin and premium quality of the offerings.
Social Media Ad Strategy
Product Hero Imagery: Each creative puts the ice cream or shake at the center, rendered with rich color and luscious texture. The “Dry Fruit Overload” post uses playful, dynamic motion with nuts and cones flying above a cup, set against natural backdrops to reinforce the “nature’s treasure” narrative.
Tagline Integration: The “Made in Nature’s Treasure” message is featured prominently, solidifying brand recall while reinforcing the promise of ingredients sourced from the bounty of nature.
Variety & Indulgence: Campaigns highlight a wide range of products—from milkshakes to dry fruit-loaded sundaes—using backgrounds of blue skies and strawberries or bright, energetic colors. This creates visual excitement and universal appeal.
Modern, Minimalist Layouts: Each ad utilizes effective negative space and bold, clear typography for product names and benefits, ensuring scannability and impact even on crowded digital platforms.
Platform-Driven Callouts: Ads like “Now on Zomato” connect the brand directly to consumer action, making engagement and purchase seamless and inviting.
Brand Environment & Retail Experience
Store Design: The retail environment echoes the brand story with illuminated signage stating “100% MILK BASED ICE CREAM” and “MADE IN NATURE’S TREASURE,” creating a sensory, trustworthy in-store experience. Modern interiors with clean lines and warm lighting further enhance the feeling of care and quality.
Brand Touchpoints: Uniforms and packaging maintain the same brand language for consistency, helping to reinforce the identity whether online, in-store, or during home delivery.
Outdoor & Experiential: The billboard design with vibrant citrus imagery and the tagline delivers freshness at a glance, connecting passersby with the core promise of the brand—natural ingredients and refreshing flavors.
