Kokoscoop Ice Cream
Driving Store Visits Through Seasonal Flavour Campaigns
Overview
This social media ad for Kokoscoop Ice Cream spotlights “Sitaphal” (custard apple) as the brand’s “Flavour of the Month,” leveraging vibrant design to capture attention and convey freshness. The ad features a lush green backdrop with dew-kissed tropical leaves, setting a natural, inviting scene. Creamy scoops of Sitaphal-flavored ice cream are prominently displayed alongside cut and whole custard apples, visually reinforcing the centerpiece flavor and connecting the indulgent treat to its real, exotic source.
A playful, handwritten font is used for the headline, with an arrow that directs the viewer’s gaze straight to the featured flavor name, Sitaphal. This style choice adds a sense of fun and approachability, making the announcement feel celebratory and special. The brand logo is clearly positioned in the top corner, cementing brand recognition and trust.
Overall, the visual strategy not only calls out the unique, seasonal offering but also highlights Kokoscoop’s commitment to tropical, innovative flavors. The ad invites followers to experience the fresh, distinct taste of Sitaphal in every scoop, building anticipation for limited-time offerings and reinforcing the brand’s adventurous, quality-driven spirit.
