Hindustan Unilever
Driving System Upgradation with Communication Strategies
Overview
The internal campaign branding for Hindustan Unilever, as depicted in the attached images, is designed to energize and align employees around core organizational values and transformational initiatives within the workspace.
The vibrant mural utilizes a bold, color-blocked layout—each section dedicated to a key company value: Focus, Innovation, Respect, Standards, and Team Spirit. Large, legible typography ensures each value title stands out instantly. Supporting text beneath each value succinctly communicates its importance, creating a daily visual reminder for employees. The accompanying imagery—in action-oriented poses—reinforces the behaviors and attitudes each value represents, turning abstract concepts into relatable and aspirational benchmarks for teams. The choice of colors (green, orange, red, purple, and blue) not only helps to differentiate each value but also injects energy and positivity into the workspace, fostering a more collaborative and motivated atmosphere.
In the manufacturing setting, a sleek, professional banner stretches across the main corridor. Its striking blue background paired with yellow and white accents makes the message both clear and uplifting: “We’re on an exciting journey to reimagine our manufacturing approach.” The use of puzzle and human icons subtly conveys progress, problem-solving, and a people-first mindset. The Unilever logo anchors the communication with brand authority and trust. This installation serves as a highly visible, daily reinforcement of ongoing transformation, inspiring both pride and participation in operational improvements.
Overall, these internal campaign elements combine powerful visual identity, concise messaging, and strategic placement to instill company values and drive engagement across diverse teams, supporting a culture of excellence and continuous progress within Hindustan Unilever.
