Global Griddle Menu Card
Redesign That Increased Add-On Orders
Overview
Cover & Branding: The menu cover features a premium, deep navy material embossed with the brand’s minimalist logo and name in crisp white. This instantly communicates sophistication and sets an upscale tone from the very first touchpoint, enhancing perceived value while ensuring brand consistency across tactile and visual interactions.
Interior Layout & Typography: Inside, the menu layout is smartly structured for clarity and engagement. Sections such as “Starters,” “Soups,” and “Salads” are boldly but elegantly separated, allowing diners to browse with ease. The use of ample white space, a modern sans-serif font, and neatly aligned prices creates a clean, minimal look—reducing visual clutter and letting each dish stand out. Subtle notes beneath select dishes offer helpful context or highlight chef recommendations, catering to curious diners and supporting informed choices.
Visual Warmth & Approachability: The design integrates high-quality food photography along the edges, showcasing vibrant dishes in a way that entices the senses while visually breaking up the text. This not only adds appetite appeal but also brings visual warmth, making the menu feel inviting and lively. Strategic placement of these images keeps the focus on culinary diversity and quality, reinforcing the restaurant’s eclectic, premium offering.
Psychological Strategy: The menu route is intentionally modern and minimal, balancing luxury with approachability. This makes the menu psychologically accessible to a wide audience, encouraging exploration and creating a subtle sense of abundance without overwhelming the guest.
In summary, the menu design for Global Griddle’s Veg Tapas & Cocktail Bar delivers more than just a list of offerings—it enhances the entire dining experience by merging elegant branding, intuitive navigation, and vibrant visuals, supporting both operational flow and customer delight.