Global Griddle Billboard
Outdoor Advertising That Boosted Footfall
Overview
The billboard designs for Global Griddle's Tapas & Cocktail Bar are crafted to announce the restaurant’s grand opening and position it as a destination for premium, multi-cuisine, open-air dining.
Strategy and Composition: The layout is divided to balance visual allure with clear messaging. On the left, large, circular image frames immediately draw the eye to stunning photographs of the restaurant’s inviting spaces—sunlit al fresco seating, an elegant dining hall, and a vibrant bar area. This collage approach offers viewers an immersive preview of the ambiance and variety, helping to set expectations for an elevated dining experience.
Branding and Messaging: The right half of the design utilizes a deep black background accented with elegant gold typography, delivering a luxurious and contemporary feel. The striking “NOW OPEN” banner is set in bold white, making the call to action unmistakable even at a distance. The restaurant’s emblem, “Tapas & Cocktail Bar,” and the promise of "Premium Dining" are presented in refined, modern fonts, reinforcing sophistication.
Attention to Detail: Contact and reservation information is conveniently placed for quick access, ensuring conversion from interest to action is seamless. Subtler graphic elements, such as gold lines and translucent overlays, guide the viewer’s eye across key points while enhancing the premium aesthetic.
Overall Impact: These billboard creatives successfully broadcast the restaurant’s unique selling propositions—multi-cuisine, premium, and open-air dining—with a visual language that signals quality and exclusivity. By showcasing the vibrant atmosphere and delivering a clear, enticing message, the design ensures strong recall and motivates potential guests to visit or book a table.
