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Dr. Janugade’s Hospital

Increasing Patient Footfall by 54% Through Trust-Building Communication

Client

Dr. Janugade’s Hospital

Project

Social Media Ad Creatives

Duration

1 Week

Company Size

20+ Employees

Overview

The social media ads for Dr. Janugade Health Services Pvt. Ltd. are rooted in a clear, holistic communication strategy aimed at positioning Ayurveda as an accessible, personalized solution for everyday health and wellness needs. Each ad focuses on a specific benefit—radiant skin, pain-free movement, hair rejuvenation, or respiratory health—speaking directly to common aspirations and concerns among the target audience.

Communication Strategy:

Benefit-Led Messaging: The headlines are direct and persuasive, highlighting clear promises such as “Glow from Within,” “Move Like Never Before,” “Revitalize Your Roots,” and “Breathe Easy, Live Free.” This solution-oriented messaging helps prospective clients immediately see what’s in it for them.

Educational yet Inviting Tone: The supporting copy encourages viewers to reach out for a personalized consultation, signaling that Ayurveda offers individualized care rather than a one-size-fits-all approach.

Communication Design:

Consistent Visual Identity: Each creative employs a crisp white background paired with a vibrant green wave, subtly referencing natural wellness and freshness associated with Ayurveda.

Bold, Readable Typography: The use of large, clear fonts ensures that key benefits and calls to action capture attention instantly even when viewed on small mobile screens.

Lifestyle Visuals: The imagery depicts relatable moments—healthy glowing skin, active movement, relaxed breathing, and shiny hair—allowing viewers to envision positive outcomes in their own lives.

Professional Branding Details: Placement of the clinic’s logo and contact information at the top left and right corners establishes trust and facilitates immediate action, integrating credibility into the design.

Altogether, the campaign’s approach balances strong value propositions with clean, inviting visuals, delivering a message that is both aspirational and actionable for digital-first health seekers.