Designed to be Seen All at Once

For the Nova Color launch under Asian Paints Royale Play, Thought Swap Media designed a compact 6 ft × 7 ft stall for Asian Paints, showcasing 16 textures that visitors could take in at a single glance from the entrance.

Through The Thought Pentagon, Pattern Disruption kept the stall small yet instantly understood, and Emotional Encoding came through a central cube of four textures that invited architects and interior designers to touch and feel the finishes.

Showcased at IIID Insider X Showcase in Hyderabad (3,500-4,500 estimated footfall), the stall recorded 2,100+ entries from the design community.