Frameworks for Sharper Sales Decisions

For Asian Paints, Thought Swap Media designed three simple frameworks to help new sales employees work with clarity and confidence, using Cognitive Reframing from The Thought Pentagon to change how a salesperson looks at a conversation, a dealer or a retailer.

LEARN (Listen → Empathize → Act → Respond → Nurture) guides customer conversations, SSCF (Shop → Stock → Customer → Finance) gives a 360° view of a partner’s potential, and PBDT (Product → Budget → Decision → Time) places each partner in the right tier.

Together they help sales teams focus their time and resources where they matter most.