7 Products 7 Languages 1 Impact

For Asian Paints’ January 2026 Adhesives launch, Thought Swap Media created seven product films, one per new product, adapted into seven regional languages.

Using The Thought Pentagon, Market Perception Engineering gave the range a consistent, memorable presence, while Identity Alignment let each audience hear about it in their own language.

Deployed across Instagram, YouTube, WhatsApp and internal platforms, the films reached 500+ employees and a 4,500+ dealer network.