Multi Format Media Launch Strategy

For Aditya Birla Capital Digital, we built a multi-format video strategy for two different touch points, using The Thought Pentagon to decide what each one needed.

At Global FinTech Fest 2025, Pattern Disruption shaped a series of 3D animated videos for a six-foot-tall suspended mobile screen, using movement and scale to create visibility and recall among an estimated 4,000-5,000 attendees over two days.

For the Aditya Birla Capital Digital app, Market Perception Engineering guided two performance-led videos on its Health Track and My Track features, which tracked 350 unique users in the first 20 days, an early data point to build the case for continued performance-led communication.

Together, the two formats showed how one digital product can be communicated differently across physical events and measurable digital channels.